29 Oct 2019

1 in 3 limiting meat consumption : survey

From Nine To Noon, 9:37 am on 29 October 2019
Assortment of  fresh fruits and vegetables

Photo: 123RF

One in three New Zealanders are consciously limiting their meat consumption according to new research into food habits.

The survey of over one thousand New Zealanders was conducted by Colmar Brunton, on behalf of plant based advocates Food Frontier and vegetarian food manufacturer, Life Health Foods. It found that 34% are reducing their meat consumption or not eating meat, 31 per cent of respondents were "flexitarian"or "Meat Reducers", and three percent of New Zealanders are Vegetarian or Vegan. Most respondents cited health as their reason for reducing meat intake. Stats NZ figures show that consumption of beef and lamb has dropped significantly in recent years, but the value of meat exports has grown.

Kathryn talks with the International Marketing Manager of Life Health Foods Mark Roper and Emma Wheeler KPMG's Senior Manager, Agrifood.