The work practices and ethos of online selling giant - Amazon has been attracting criticism from many quarters for years now. Author and Bloomberg News technology editor, Brad Stone's previous book The Everything Store chronicled the rise of Jeff Bezos's company from a fledging startup to stratospheric retail success.
He's now working on a sequel, Amazon Unbound. It will be an examination of how the Everything Store became the Everything Company, with Amazon morphing from online book seller to e-commerce domination.
At the heart of his inquiry, Brad Stone asks - Is Amazon good for us?