2 Apr 2019

Search Engine Optimisation, a practical guide

From Nine To Noon, 11:26 am on 2 April 2019
 The logo for US technology company and search engine Google is displayed on screens in London on February 11, 2016.

Photo: LEON NEAL AFP

If you think the online presence of your businesses is in need of a boost, you want to improve your website traffic, drive clicks and increase conversions, then it's time to think about SEO.

SEO or Search Engine Optimisation is  the process of maximizing the number of visitors to a website by ensuring the site appears high on the list of results from search engines, like Google. And there's good news! It is really quite easy to understand and mostly pretty straightforward, even for non-tecchies.

Richard Conway is a search engine consultant and author of 'How to Get to the Top of Google Search'. In 2009 he founded  'Pure SEO' New Zealand's largest specialist search agency.

He talks to Kathryn Ryan