17 Dec 2018

Recognising people in hardship as legitimate customers

From Nine To Noon, 9:20 am on 17 December 2018
Money meal

Photo: RNZ / Alexander Robertson

An advocacy group is calling on companies to design products and services to suit the needs of those in financial hardship.

The National Building Financial Capability Charitable Trust or FinCap say that people who may be struggling financially need to be recognised as a legitimate consumer market.

They say if we are to help people and whānau in hardship to get ahead, we cannot always turn to the state and businesses need to step up. FinCap CEO Tim Barnett talks to Kathryn Ryan about what businesses can do.