The wait is over for Apple fans desperate to find out what CEO Tim Cook and his team have in store. The new models include the iPhone XS Max which has a 6.5in (16.5cm) display.
The iPhone XS has the same 5.8in-sized component as the original and a new thinner smartwatch was also launched with added fall-detection and heartbeat-tracking functions.
Tech commentator, Mark Pesce has a 35 year history with Apple products and he'll have his assessment of this latest chapter in the company's story.
Mark Pesce is a futurist, writer, educator and broadcaster.