A new partnership between bookworms and Hogwarts launches tomorrow, promising to cast a spell on young men to get them to read. The New Zealand Book Council has partnered with UK publishers of Harry Potter Bloomsbury to encourage teenagers to read the books some of their favourite movies are based on.
The campaign coincides with International Literacy Day and comes off the back of latest research showing Kiwi kids, especially boys, need encouragement to sit down and read.
New Zealand's 2016 Social Report finds only 44% of males age 16 to 24 were considered 'literate'. As part of the campaign, a book trailer has been created to inspire young Kiwis to read J.K. Rowling's Fantastic Beasts and Where to Find Them.