The pitfalls of politicians straying into comedy

Media commentator Gavin Ellis' take on politicians trying to be funny on radio and how that often backfires. Should Simon Bridges should have learned from John Key's experience. And, how is the NZ Herald faring in the readership and circulation stakes? Gavin Ellis is a media commentator and former editor of the New Zealand Herald. He can be contacted on gavin.ellis@xtra.co.nz