New research shows a greater public demand for broadcasters to observe stricter privacy standards, despite today's strong social media sharing culture.
The Broadcasting Standards Authority says the watchdog is getting increasing complaints about personal material being pulled from social media sites and then shared by broadcasters and is calling for a public debate about the introduction of a stricter, broader, more robust set of guidelines.
Kathryn Ryan talks to Belinda Moffat from the Broadcasting Standards Authority who the commissioned research and Tim Mullins from the LeeSalmonLong law firm.