Beware the "cry wolf" effect

Half of New Zealanders say they don't believe official safety warnings and would rather trust their own judgement, according to a new study. The study, based on a Horizon poll of nearly 1300 people around the country, found that younger and more educated people were more skeptical of official hazard warnings, and more likely to rely on their own judgement and other information sources. Kathryn talks to BlacklandPR Director Mark Blackham and Wellington Regional Manager for Civil Defence and Emergency Management, Bruce Pepperell.