26 May 2017

He just smiled and gave me a Vegemite ? sandwich

From Nine To Noon, 9:46 am on 26 May 2017

Kraft, one of the world's biggest food brands, of which Vegemite is possibly the most famous, is to be phased out in Australia and New Zealand. But don't panic! The products will stay, it's just the Kraft name and logo that are being sidelined. However some branding experts are worried the change will confuse customers and sales may suffer. Kathryn Ryan talks to Valentyna Melnyk, a consumer behaviour expert from Massey University.