2 Sep 2016

US comedian Sarah Cooper

From Nine To Noon, 10:08 am on 2 September 2016

US comedian Sarah Cooper's 'business blog' is like no other, with posts ranging from "How to Look Like a Badass at Your Next Tech Conference" to "9 Non-Threatening Leadership Strategies for Women".

The former Yahoo and Google executive launched her website The Cooper Review following the success of piece she wrote called "10 Tricks to Appear Smart in Meetings".

She says inspiration for the blog comes from her own experiences at work, spending all day sitting in meetings where colleagues try to impress each other.

"I think in all of these situations – situations with family, situations with friends, and with coworkers - everybody is putting a bit of a mask on in a certain way, so it’s kind of breaking through that and saying what is really going on."

"I hear from readers that they are much more aware of the fact that they are changing the way that they are speaking in these situations and so hopefully the awareness will lead to change. Hopefully people will be more direct and not be scared of standing up for themselves a little more as a result of this."

Sarah Cooper

Sarah Cooper Photo: sarahcooper.co