30 Jun 2016

Food integrity: from farm to fork

From Nine To Noon, 9:42 am on 30 June 2016

What are the challenges for food producers and exporters, as well as importers and regulators? New Zealand food exports have changed over the past five decades - from largely Western markets, towards Asia. In 2014 food and beverage exports to Asia were up to 46% of our total exports. Kathryn Ryan talks to Dr Helen Darling, Executive Director of the food strategy company Asia Pacific Centre for Food Integrity, about how best to get products to Asia, how to meet consumer expectations, and protect the authenticity of the produce from fraud, counterfeit or misrepresentation.