22 Sep 2015

The 'media effect' on price wars

From Nine To Noon, 9:24 am on 22 September 2015

New research by Massey University shows media coverage of price wars, like the slashing of mortgage rates, intense competition in domestic air fares, and spiraling house prices can add an important element to the competition. In some cases it even triggers new chain reactions. Massey University's Professor Harald van Heerde, says the impact of media coverage, including the 'echo chamber' created by social media, can be significant.