David Bond and daughter by Jack Barnes.
David Bond got a rude wake-up call a few years ago when he realised his pre-school daughter would rather play on an ipad than go outside and play with him. The British award-winning film-maker and director decided to log just how much time four-year-old Ivy spent outside in nature. It was just two per cent of her waking hours each week. He decided that mother nature needed a marketing director to help her compete with the screens she and so many other children were so connected to. That was the beginning of Project Wild Thing, David's campaign to get kids reconnected with the outdoors, and the documentary about that campaign.