RNZ Music is thrilled to be the first to share the new video from South Island indie-folk musician Mel Parsons, who's just been nominated for the NZ Music Awards Best Folk Artist. 'Bottom of the Street' is directed by and stars comedian and Snapchat dude Tom Sainsbury.
'Bottom of the Street' is from Mel's 2018 album Glass Heart, which came out in 2018. The video's creator and star is writer and comedian Tom Sainsbury.
Mel on her video:
"I’ve been a huge fan of Tom Sainsbury’s work for a long time, and wanted someone else to have a take on the feeling of the song for the video.
"Creatively there was no brief, which I think appealed to Tom, and he got together with choreographer Tallulah Holly-Massey and worked out a dance and concept for the clip.
"It was refreshing for me to have a visual representation that wasn’t necessarily trying to tell a story, or trying to literally relate to the music - or, most exciting for me, that meant I didn't have to be singing earnestly at a camera.
"Hopefully it evokes a feeling for people, whatever that may be."
Glass Heart has earned Mel her third nomination for Best Folk Artist. The other nominees are Victoria Vigenser & Lindsay Martin, and Paper Cranes.
Recorded in Los Angeles with legendary producer Mitchell Froom, Glass Heart was a finalist for the 2019 Taite Music Prize and a Top 20 finalist at this year’s APRA Silver Scroll songwritng awards.
Mel won the 2016 NZ Country Music Association Best Song for ‘Alberta Sun’, and in 2015 was a Silver Scroll finalist for ‘Get Out Alive’, both from her third album Drylands.
Her debut and sophomore albums, Over My Shoulder and Red Grey Blue, were also finalists for Folk Album of the Year.