24 Nov 2023

Consumer watchdogs warn of fake sales during Black Friday

From Morning Report, 8:50 am on 24 November 2023

With Black Friday sales in full-swing, consumer watchdogs are warning shopper to beware of 'fake sales'.

Research from PriceSpy and Consumer NZ has found the prevalence of so-called 'fake sales' are on the rise, with around 16 percent of products listed as on sale actually having had price increases last Black Friday.

ConsumerNZ head of research and advocacy Gemma Rasmussen spoke to Ingrid Hipkiss.