Advertisers changing target audiences due to cost of living crisis

From Morning Report, 8:17 am on 23 November 2023

The cost of living crisis is expected to change the ads we see each day.

That's because younger people, and families, are feeling the sharpest pinch.

Many baby boomers are awash with cash, and that's altering the most lucrative age group for marketers.

Massey University marketing professor Bodo Lang spoke to Corin Dann.