6 Oct 2023

Supermarket loyalty card discounts not always providing savings

From Morning Report, 8:25 am on 6 October 2023

Supermarket loyalty schemes aren't always the bargains they appear to be, according to the country's major consumer rights group.

Consumer NZ has found that dozens of randomly chosen items marked with supermarket loyalty card discounts could be bought for a lower price at stores that didn't bother with such cards at all.

This was particularly the case when one compared many of the "specials" offered to Onecard or Clubcard cardholders shopping at Countdown and New World, to those looking for the same items at Pak'nSave or the Warehouse, neither of which have loyalty discount schemes.

Consumer NZ's head of research and advocacy Gemma Rasmussen spoke to Ingrid Hipkiss.