Destination Queenstown says the town is buoyant and busy, despite the weekend storm and the cryptosporidium outbreak.
It's a crucial time as people head into the resort for the school holidays, providing income to tide businesses over until Summer.
As residents and holiday makers are forced to boil their water, the search continues for the source of the cryptosporidium, which has so far infected at least 31 people.
Destination Queenstown chief executive Mat Woods spoke to Corin Dann.