A bakery in South Wairarapa is embracing Te Wiki o te Reo Māori this year by offering customers a free sweet treat - so long as they order in te reo Māori.
It's the second time The Martinborough Bakery has celebrated the occasion, last year translating bread and cake descriptions with the help of a fluent local.
But this year they're upping the ante, offering a free chocolate truffle with every order made in te reo Māori.
Bakery owner Jo Crabb spoke to Ingrid Hipkiss.