The blockbuster film Barbie has racked up more than a billion dollars US at the global box office, with the craze even reaching small town New Zealand.
Less than a month after release, director Greta Gerwig's film has made $1.03 billion according to Warner Bros. estimates, making her the first solo female director with a billion-dollar movie.
Vernon Woods, the manager at ANZAC Theatre in the small Northland town of Dargaville, says despite picking the film up about a week later than the bigger cinema chains, he's sold out every screening.
He says it's been so busy even he can't get a ticket.
Woods spoke to Ingrid Hipkiss.