Consumer NZ is calling out dodgy supermarket specials after hundreds of reports by eagle-eyed shoppers of so-called special offers that really weren't.
The reports follow Consumer NZ's call last September for people to report misleading pricing.
Shoppers reported 78 cases where the "special" didn't save shoppers money, while in 54 instances customers were charged more than the shelf price.
There were also examples of dodgy multibuys, where goods were actually cheaper when purchased individually.
Supermarket giants, Countdown and Foodstuffs deny there's a problem.
Consumer NZ's chief execuive Jon Duffy spoke to Morning Report.