An RNZ investigation can reveal most of the work, and spending on a $1.5 million dollar Covid-19 vaccination campaign happened after almost everyone had been vaccinated.
Delays, questionable content and a fallout between some of the youth hired to run the Ministry of Health-funded campaign, resulted in it falling short of its promise.
Meanwhile, the public servant in charge of it, who was at the centre of a conflict of interest investigation, has resigned.
Investigative reporter Anusha Bradley has been looking into it.