15 Nov 2022

Twitter halts blue tick sub service after impersonation issues

From Morning Report, 6:17 am on 15 November 2022

Twitter has called a halt to its new blue tick subscription in the latest reversal at the social media platform since billionaire Elon Musk bought the company.

The move came as a number of accounts impersonating big brands received the blue tick, previously a signal that the firm had verified the user as real.

In one instance, a user claiming to be drug firm Eli Lilly said "insulin was free".

The firm's shares fell four percent on Friday amid the confusion.

Musk has fired almost 4000 people, and a number of other executives have chosen to leave since.

Wedbush Securities equity research analyst Dan Ives spoke to Morning Report.