The Government has unveiled a grand plan to bring down grocery prices - but will it work? And if so, how quickly?
The suite of changes comes as Labour continues to sink in the polls, seemingly hurt by the red-hot cost-of-living crisis.
Labour will be hoping its latest move turns around the trend - but not everyone thinks it will work.
Deputy political editor Craig McCulloch reports.
Neither Foodstuffs or Woolworths agreed to be interviewed on Morning Report or any of RNZ's programmes.
Both issued statements promising to work constructively with the Government to meet its expectations.