23 Nov 2021

Covid-19: PR academic says clear messaging needed

From Morning Report, 8:10 am on 23 November 2021

With New Zealand's impending move to the Traffic Light System there is some confusion over what this means - and how it will actually work.

Auckland University of Technology public relations department head Dr Averill Gordon says there needs to be clear messaging targetting the "muddled middle" who want to know how they they are meant to operate under the new rules.

She spoke to Susie Ferguson.