Māori health services in Te Tauihu - the top of the South Island - are connecting with youth through social media in the drive to improve vaccination rates.
In Nelson Marlborough, 16 percent of Māori aged between 12 and 29 have are fully vaccinated and 44 percent have had their first jab.
Those leading the drive are aiming to have 80 percent of Māori rangatahi vaccinated against Covid-19 by the end of the year.
Samantha Gee has more.