An Italian syndicate has once again missed the boat at the America's Cup - after Luna Rossa fell short against Team New Zealand in Auckland.
Their 7-3 loss was the third time Italy have won the challengers prize but then missed out on claiming the Auld Mug.
The previous occasion was 2000, when they were swept 5-0 by Russell Coutts' Team New Zealand on Waitemata Harbour. So where did it go wrong this time?
Federico Militello is the director of OA Sport, an Italian sports website.
He spoke to Corin Dann.
