The owner and founder of Pic's Peanut Butter - Pic Picot - wasn't about to let the Covid-related cancellation of a "design thinking" conference in New Plymouth, stop him from getting out and talking to like-minded entrepreneurs in the city.
The peanut-butter baron was keen to spread the good news about leveraging visitor experiences off existing businesses.
Taranaki Whanganui reporter Robin Martin caught up with him at Roebuck Farm - a specialist market gardener.
