3 Mar 2021

Covid-19: Should Government update messaging for youths?

From Morning Report, 8:23 am on 3 March 2021

Students are calling on the government to re-invent their Covid-19 health messages for a younger audience.

Despite the most recent Covid-19 cluster being centred around a school, some students have broken isolation rules because the message isn't getting through. 

Young people agree that Covid-19 messages are too long, hitting the wrong channels and are aimed primarily at pākehā communities.

Anna Rawhiti-Connell is a social media and digital communication consultant.