23 Dec 2020

Activists upset by Steinlager beer ad

From Morning Report, 7:54 am on 23 December 2020

Former activists who sailed to the heart of the Pacific Ocean 25 years ago to oppose nuclear testing are fuming about what they say is commercialisation of their famous protest.

In an advertising campaign, beer brand Steinlager has revisited the actions of the Kiwi protestors who sailed boats to Mururoa Atoll in 1995.

Some of the activists have complained to the Advertising Standards Authority about how they've been depicted, along with perceived inaccuracies.

The latest advertisement features actual footage of the protestors.

That's a step too far for Thomas Everth, who skippered a boat in the Mururoa flotilla, and speaks to Corin Dann.