New Zealand will sell itself as a tourism destination for the wealthy when our borders re-open.
That was the message from Stuart Nash to industry leaders at the Tourism Summit Aotearoa in Wellington, when he addressed them for the first time since his appointment as Tourism Minister.
His goals include prioritising sustainability, and ensuring New Zealanders don't foot the bill for the infrastructure and environmental impacts created by international tourism.
Nash warned visitors who deliver little to the economy such as freedom campers would no longer be subsidised.
Instead, he wants New Zealand seen as a premium destination for discerning and well-heeled travellers.
He speaks to Corin Dann.