Queenstown has wheeled out some heavy artillery in a bid to attract domestic tourists this summer.
A 10-week advertising campaign was launched on Monday under the branding "Home of Adventure" as the city tries to lure Kiwi away from the beaches to a more adrenaline-filled getaway.
Covid-19 has ravaged Queenstown's economy but there is optimism businesses can operate to a good level until the next important step, when a travel bubble with Australia opens.
Ann Lockhart is the chief executive of Destination Queenstown.
