20 Oct 2020

Queenstown launches new tourism campaign

From Morning Report, 8:58 am on 20 October 2020

Queenstown has wheeled out some heavy artillery in a bid to attract domestic tourists this summer.

A 10-week advertising campaign was launched on Monday under the branding "Home of Adventure" as the city tries to lure Kiwi away from the beaches to a more adrenaline-filled getaway.

Covid-19 has ravaged Queenstown's economy but there is optimism businesses can operate to a good level until the next important step, when a travel bubble with Australia opens.

Ann Lockhart is the chief executive of Destination Queenstown.