Deputy Prime Minister Winston Peters took to a live Facebook chat last night to answer questions about the New Zealand First Foundation.
The secretive foundation is facing a Serious Fraud Office investigation after the Electoral Commission ruled some donations it received were not properly declared or passed on.
Peters turned his back on usual media channels and instead turned his hand to a live video chat on Facebook.
Is that likely to be a successful political strategy?
Dr Jennifer Lees-Marshment is a political marketing specialist.
