13 Sep 2017

Political polls: How do we interpret them?

From Morning Report, 8:14 am on 13 September 2017

With the election just around the corner, all eyes are on the political polls. Last night's Newshub-Reid Research had National surge in front of Labour - RNZ's Poll of Polls still has the parties neck and neck.

With poll results constantly going back and forth, how are people meant to interpret them? Professor Malcolm Wright from Massey University has done a lot of work on market research and joins us now.