International outrage is growing after Fifa announced that Saudi Arabia's tourism authority would be a major sponsor of the Women's World Cup - co-hosted by Aotearoa from July.
The sponsorship came as a shock to a disappointed NZ Football, which wasn't consulted.
Fifa is yet to publicly respond.
Women experience discrimination in everyday life in Saudi Arabia, which has a poor record when it comes to its treatment of LGBT communities, and on human rights.
Former Football Fern, Rebecca Sowden, founded women's sport consultancy Team Heroine.
She spoke to Max Towle.
