Mediawatch for 24 March 2013

Mediawatch talks to a boss from the BBC about a major shake-up of its international news. Could cashing in on its global appeal put its reputation at risk? Mediawatch also looks at how pre-emptive public relations are taking effect in our media, a PR blunder pushing a 'sick' new idea, and how the media went over the top overseas over the prospect of beefed-up media watchdogs.