AgMatch is a web-based initiative that gives farmers, who pay an annual membership fee, access to lower-priced farming supplies and hopefully increased returns by using their combined numbers as a bargaining tool. It's the brainchild of Otago businessman Ken Algie.
His latest project is a wind-proof jersey. The crossbred wool for the jersey and the funding for the knitware venture are supplied by several South Island sheep farmers and AgMatch members. Their next goal is to produce socks and a line of carpet.