24 May 2024

Tourism NZ focused on attracting tourists in off peak months

From Checkpoint, 4:25 pm on 24 May 2024

Tourism New Zealand is making a bold pitch for visitors to come here in the off season. The agency will now funnel its money into campaigns to encourage people to come here from March to November. It's aiming to grow the tourism spend by five billion dollars over the next four years by attracting more visitors outside of the peak three month summer period. Tourism New Zealand chief executive Rene de Monchy says the summer influx can lead to insecure seasonal jobs, overcrowding and congestion. So instead they will have a laser focus on getting people here for the off peak months. Rene speaks to Susana Lei'ataua.