26 May 2023

Concerns new online store targeting children with freebies

From Checkpoint, 5:26 pm on 26 May 2023

There are concerns an online mega store is targetting children with freebies, like crocs and electronics, but is the real price valuable personal data?

The e-commerce site Temu launched last year with many cut-price goods, including everything from clothing to cosmetics, homeware and electronics.

It offers freebies to subscribers and credits for those who recruit friends and family onto the platform. 

Children as young as 12 are signing up to the site, lured in by free goodies including toys and footwear. But they have to provide their personal details like birthdate and phone number. 

No credit or debit card details are required and there's no need get a parents' permission. 

Gorilla Technology CEO, Paul Spain talks to Lisa Owen.