Fewer people are expected to join in the shopping olympics that is Black Friday, as concern grows about the rising cost of living.
That's according to a survey from PriceSpy, a NZ price comparision website.
Black Friday is a US tradition with enormous sales the day after Thanksgiving, but in New Zealand it has morphed into more of marathon week with retailers apparently offering cut price deals.
Kiwis spent more than $248 million in the shopping frenzy last year, but with inflation at record levels, are consumers feeling a little dark on the deals?
Tech commentator for PriceSpy Jordan Tini talks to Lisa Owen.
