Social housing developer Simplicity Living has launched a revolt against Fletcher Building that controls about 94 percent of the market, cancelling all its orders; instead opting to import another approved plasterboard from Thailand.
It's also pledged to provide a "how to guide" to anyone else wanting to snub Fletchers in a bid to get more competition into the market.
Elephant Plasterboard also imports product from Thailand and has been in business for more than 30 years, but is still battling bureaucracy. Its managing director Kevin Van Hest tells Lisa Owen there's something inherently wrong with the system.
