Tourism got a carry-on bag full of cash in Budget 2020, but industry leaders say it's nothing compared to what needed to keep them afloat.
The $400-million Tourism Recovery Fund includes a domestic tourism campaign, a programme to advise businesses, and funding to identify and protect strategic tourism attractions.
There will also be a task force to come up with ideas for future tourism in New Zealand.
But will any of those initiatives make up for our border being close indefinitely?
Tourism Minister Kelvin Davis talks to Lisa Owen.