1 Nov 2019

Coke's te reo a fizzer for Māori health organisation

From Checkpoint, 5:14 pm on 1 November 2019

Coca Cola is an instantly recognisible brand, backed up by a well oiled marketing machine.

But its campaign including te reo Māori on bottles and cans - urging us to share a coke with a kuia and whānau is a fizzer with one Māori heath organisation.

Selah Hart of Hāpai te Hauora says its disappointing that a taonga is being used to sell something that's doing Māori no good.