19 Sep 2019

Libra's ad depicting period blood - complaints dismissed

From Checkpoint, 5:20 pm on 19 September 2019

Sanitary pad company, Libra says an advertisement depicting menstrual blood for the first time on prime time TV in Australia was aimed at breaking down taboos around periods - not shocking people.

Hundreds of official complaints were made about the commercial that's part of Libra's blood normal campaign - including that its contents was offensive too graphic, generally embarrassing and humiliating to women.

But the Aussie ad regulator has dismissed them all. Lisa Owen asked Libra's marketing manager Laura Demachi what exactly is in the ad.