An NGO says the stigma of mental illness in Samoa is contributing to the country's stubbornly high suicide rate.
Faataua Le Ola, which means value life, says about 20 Samoans are taking their lives each year.
The NGO's executive director, Papalii Tiumalu Caroline Paul-Ah Chong, says young Samoans are the most vulnerable to suicide.
Ben Robinson Drawbridge spoke to Papalii after last week's World Suicide Prevention Day.
Papalii Tiumalu Caroline Paul-Ah Chong and Faataua Le Ola offer a confidential counseling service. The phone number is 800-5433.