Hollywood superstar Dwayne "The Rock" Johnson is being targeted by a social media campaign from New Zealand to champion the cause for a Pacific Island Super Rugby franchise.
The aim is to get thousands of rugby fans to tag Johnson across social media channels to get him to look at a proposal video set up to argue the case.
Business consultant Simon Anderson wrote a thesis on the structures, strategies and challenges of international rugby administration and is spearheading the campaign.
He told Koro Vaka'uta about what prompted the move to try and get the Johnson, who has Samoan heritage, involved.
Dwayne 'The Rock' Johnson Photo: AFP
