A Fiji man has launched a petition against a major beverage company because he says their products disrespect local chiefs and culture.
Shiri Ram plans to present the petition to Paradise Beverages and Fiji's branch of the global giant, Coca Cola Amatil.
Mr Ram told Koro Vaka'uta about his concerns surround a rum named after a local chief.
The advertising Shiri Ram is petitioning against Photo: Change.org
