Papua New Guinea's tiny tourism sector is being encouraged to focus on niche markets if it wants to grow.
Data collected by the PNG Tourism Promotion Authority in conjunction with the International Finance Corporation - an agency of the World Bank - has helped identify the country's strengths.
The IFC's Neal Donahue told Don Wiseman what they have found.
Papua New Guinea tourism: Jais Aben resort in Madang. Photo: RNZI / Johnny Blades
