The South Pacific Tourism Organisation is seeking donor and development partnerships to help it implement a five-year regional tourism strategy.
The plan, which was approved at last week's Pacific Tourism Ministers Council meeting in Tonga, aims to guide the promotion and development of the industry in the SPTO's 16 member countries.
Its Chief Executive, Ilisoni Vuidreketi, says a regional approach is a more efficient way to grow the industry.
Mr Vuidreketi says while he cannot disclose how much the plan will cost to implement, help is needed and initial partnerships are being sought with New Zealand, Australia, China and the European Union.
"We are looking at how we can improve air access and route development, another issues is the cruise ship sector development and we are looking at also how we can strengthen our marketing programmes. Investment in tourism and product development. Research and statistics and of course sustainable tourism planning."